Recently, Shein announced plans to open around 30 pop-up stores worldwide this year, as well as a new regional headquarters for Europe, the Middle East and Africa in Ireland, according to reports. Shein says pop-up stores are an important part of its business model, designed to allow customers to experience the product in person and promote interaction between brands and consumers.
Shein has previously opened a new pop-up experience store in Birmingham, UK, using the space of the former Karen Millen store to launch a range of spring and summer clothing as well as its own label make-up collection. The store offers customers an opportunity to display and purchase Shein products. It has been revealed that the next Shein pop-up will take place on Opera Lane in Cork, Ireland, from 12 to 17 May 2023.
Shein has also opened a new headquarters in Dublin, creating 30 jobs in the Europe, Middle East and Africa region. This new office will be Shein’s strategic IT hub in the region and serve as the core of its operations in the Europe, Middle East and Africa region.
Post time: May-19-2023